Update July 2022 – VeriFacts continues to attend industry-leading events to strategically network and expand our influence throughout the industry. Each year, members of the VeriFacts executive team attend the iA Institute’s Women in Consumer Finance event and many more. Events like WCF, ACA International’s Annual Conference, and the RMAI Annual Conference give VeriFacts the leg up in the industry that we need to continually provide our clients with unmatched services.
February 2021 – Participation in conferences and industry events provides us with valuable education and an opportunity to connect with other professionals dedicated to moving our industry forward. At VeriFacts, we leverage conference attendance to stay current with industry trends, gain expertise, and cultivate personal relationships.
Conference attendance can be an invaluable contribution to the success of any organization. We encourage our team to participate not as just an attendee, but as a true representative of the company and an advocate for their career development. The VeriFacts team approaches each conference experience, whether in-person or virtually, with clear goals and objectives to gain the most from each learning opportunity, professional connection, and industry affiliation. In this article, we’re sharing the 8 ways that we maximize the value of our conference attendance.
1. Strategic Conference Preparation
Begin planning for a specific conference by first determining how attendance will align with the goals and objectives of your business. These reasons guide our team toward making a conference preparation plan. Taking ample time, in advance, to plan your schedule is critical. You want to maximize the benefits each conference experience brings to you professionally and personally, and you want your company to get the return on the investment they’ve made in providing you the opportunity to attend.
When you’re plotting your schedule, take a look at the conference as a whole. Look at all the sessions and events you’re interested in, those that would provide your company the most value or give insight that supports your role within the company. VeriFacts conference attendees aim to attend as many sessions as possible to cover a full range of topics and are committed to prioritizing skill-building sessions to enhance our team’s development.
2. Schedule Your Time Wisely
Conference schedules are often planned far in advance and there may be times that a session isn’t quite what you thought it was going to be. We empower our team to use their time wisely and get the most out of their conference experience. If you need to get up or log out to go attend a more appropriate session, this is not only acceptable but also encouraged by our VeriFacts leadership team. The value of the time you spend in sessions is the take-away, you always want to capture at least one great idea or technique from any given session.
Our team shares their conference schedules in advance and we frequently divide and conquer to collectively attend as many sessions and meetings as possible. Whether focused on learning a new skill or hearing from industry experts, scheduling our days and nights in advance has been vital to our conference success. To get the most from a conference event, you want to optimize your time to meet with a potential client, get continuing education credit from a course, or have a social conversation with a group of industry colleagues about a receivables management topic that interests you.
3. Build Relationships at the Conference
Researching the companies and people you will meet is just as important as identifying the knowledge you want to gain from the educational sessions. Relationships often develop over time and have the potential to be a key component in that big contract you are anxious to close. Reaching out to those people in advance to schedule a dinner or coffee during the conference will not only reinforce your relationship, but you’ll also have some fun!
Save a few blocks of time for new people you meet, too. The trade associates, clients, partners, and industry friends who dedicate their time to attending these events are extremely kind and helpful. A conference is an excellent platform to gain access to a subject matter expert or simply make a new connection. Smile, be approachable, and confident enough to introduce yourself and make a new friend. Be your authentic self and create connections that you’ll have for many years and many conferences to come.